Rank Tracker and SEO
Online marketers and webmasters should not be doing everything like doing off-page and on-page optimization, analyzing visitors, running a site etc. It is imperative to be aware of the current rankings of your website from various search engines like Yahoo, Google and so on. As a matter of fact, this is applicable on every keyword that you are using. Being able to know the search engine results page or simply SERP position is vitally important. This is to give you a thorough understanding of traffic volume, fluctuations in income or any parameter that may be related to search engine rankings.
As a matter of fact, you can perform a manual check of your keywords and to do this, you simply need to enter that keyword to your browser and see what position it has in your target page. Manual approach on the other hand is lacking of the important steps. Keep in mind that checking your ranking isn’t going to cut as it is also mandatory to record the positions and all other important information. Having a history of positions will help you in determining what changes made to the site have brought significant changes in the ranking. Of course, it is all natural for you to deal with fluctuations in position as algorithms used by search engines are updated regularly, new websites arise every single day and lots of other factors which contribute to the position of your website in search engine results pages.
There are many different software applications that can be used today in helping you track your ranking. These software programs have features to track not just the positions but also, the PageRank and number of backlinks. You simply need to trigger updates periodically and all relevant data can be collected and stored to the database. At any point in time, you could have the latest data and also, display graphs which shows your progress.
But the question that people have is, how to use rank tracker? And believe it or not, tracking the progress of any desired keywords you want is possible. If you’re doing SEO, you’ll monitor the impact of each change in the page content or in external links. Don’t expect to see the results immediately but in time, you’ll notice the difference.
If change in the ranking has dropped significantly, then this may be a sign of mistake on the page. Changes of ranking on established websites shouldn’t be compared to the ranking fluctuation on new sites. When doing online marketing, rank tracker is something you must not ignore.