Tips For Designing A Website With Your Clients In Mind
Building a site for your firm is a critical step towards building a brand that you deserve on the internet. It is fundamental that you design a domain that appeals to clients, encourages participation, and is eye-catching.
Nevertheless, it is essential that you design your company’s site while considering your target audience – your website should not only contain the right content but it should also be informative as well inspires interaction. This is one step that most business owners fail to achieve. They tend to believe that any website and a domain can do.
It is important that you think with the customer’s mind and determine what they really need before you start building the website to sell their brand. Here are some great tips that will help you build a customer-friendly website for your business.
The first thing that you need to do is to create an address that is easy to remember. It might be obvious that you go with the brands of your business, but you need to remember that your users will have to memorize and type them on their favorite search engines.
You should make it easy to memorize, snappy and brief. If your domain name is a difficult one and can be misspelled; your visitors might surrender before they even reach your site.
Then it is time to come up with a web design that you need for your site. Majority of the website owners tend to select a template or web design for their new site. They would then put too much text on it thus complicating it further. What comes after is high bounce rate and a diminished search engine rankings.
You need to know that you have few seconds to capture the interest of your visitors and so you have to maximize the opportunity that you have. You may even create a slide video that tells them why they need to check your website.
You also need to consider your navigation. You need to make it as simple as possible. If your customers cannot find the button to send you a message or a call, they might not get a chance to reach you at all. You need to share your contacts links, terms and conditions on your simple navigation menu – don’t forget to include a home button on every page so that your visitors will find it easy to go back without any drama.
It is essential that you work on your page speed. A lot of customers today would search for the products that they need on their mobile handsets and because the mobile internet speeds are lower than the routine broadband, you have to ensure that that your site images and videos load faster than normal. A simple website page speed test can help you determine the areas that require adjustment.
What is more, you may have to check your website’s appearance on different search engines as well as on different mobile handsets. These days a lot of product and service recommendation take place on phones. You may have to get your website appearance assessed by the See All Media and consider if there are aspects that you need to work on to get more and more clients.
You may also have to take advantage of the social media to sell your products and services, such as on Instagram, Facebook, Whatsup, LinkedIn, among many others.